NewEra
In the late 19th century Dr. Wilhelm Schuessler established his theory that 12 mineral cell salts were essential for good health. He thought that deficiencies, or an imbalance in one or more of these salts at the cellular level, were related to ill health. Using his knowledge of homoeopathy, Schuessler developed tablets containing micro doses of these cell / tissue salts, to correct these imbalances. These tablets were dissolved under the tongue and represented an early form of modern nutritional supplementation. Schuessler’s Cell Salt system was taken to the USA where it was commercially produced by a company called Luyties. The New Era Treat- ment Co. of London, (later to become New Era Laboratories Ltd.) introduced “Elasto, for tired and aching legs” (Combination P) to the UK in 1923 and the full range of 12 Single Mineral Cell Salts was successfully launched in 1927. These were later followed with the range of Combina- tion Salts designed to treat specific minor ailments. Consumers liked to self-select the product they needed and so Combinations H for Hayfever, Q for Catarrh and B for Nerves became among the most popular products in the UK health trade.
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